Why buy a $500 pill if you are simply using it to test your e-mail?
Many of us have been using the same vacation gadgets for years, whether we
like them or not. For those who personal your house,
consider renting out a room on a platform like Airbnb so that you have
income coming in recurrently. Internet advertising is the main source of earnings for
Internet firms, corresponding to Google, Facebook, Baidu, Alibaba, etc (Edelman et
al., 2007). Unlike natural items (Yan et al., 2020a) solely ranked by consumer desire,
the show of advertisements relies on each consumer preference and
advertiser’s profit. The outcomes of offline simulation and on-line A/B experiment demonstrate
that NMA brings a major enchancment in CTR and platform income, in contrast with
GSP (Edelman et al., 2007), DNA (Liu et al., 2021), VCG (Varian and Harris, 2014) and WVCG (Gatti et al.,
2015). We successfully deploy NMA on Meituan meals delivery platform.

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